Here to Walk the Talk
Marine scientists and environmental experts make up half of our team – something unheard of in our industry. That's because 'Serving the Ocean' is more than a clever tagline for us. It is our purpose and passion.
Discover Our Projects
What does a future of restorative, socially inclusive, and climate-smart seafood look like? Explore our projects to get a taste!
All Blueyou Projects - and more to come soon!
Planet Positive - Eat for Change!
We are the first generation of people to experience the impact of climate change and global biodiversity loss. And we may well be the last generation that can do something about it. Our Planet Positive seafood portfolio protects the climate, restores ecosystems and promotes biodiversity. It's the ultimate proof that we can make the ocean and planet thrive again. With every choice, with every bite, with you.
Our Recipe for Healthy Oceans: Prosperous Communities
Traditional fishermen and local farmers are the custodians of the sea. Our oceans will flourish when coastal communities thrive. Harvesting seafood the right way starts with respecting local communities, safeguarding their traditions and creating more beneficial market conditions.
Measuring Our Way to Net Zero
You can't improve what you can't measure. By assessing the climate and environmental footprint of all our seafood origins, we're setting the course for a net-zero future.
Ocean Impact Tracker: Nothing to hide!
Your seafood choices make a measurable difference. Through our impact tracker, customers and partners can evaluate our seafood origins against our own policies. It's the most transparent way to learn where we are – and what we still need to improve!
BLUEYOU'S POLICIES: SETTING OUR MARK FOR WALKING THE TALK!
Our policies guide us and our partners on the joint journey of continous improvement. Our standards and impact metrics set science-based orientation marks for Blueyou's future vision of seafood: A world where seafood is harvested in balance with nature, contributing to planetary health, flourishing oceans and prosperous coastal communities.
