Promoting Responsible Seafood Choices from Local Origins
Sea Change™ is a program developed by Blueyou which is tailor-made to the specific needs of hotels, restaurants and retail companies in countries where locally harvested seafood products cannot be certified by credible independent certification standards such as the MSC and ASC.
In many countries in South East Asia and Latin America, small-scale producers have been traditionally catching and harvesting seafood species for the local market. Increasing market demand for certified sustainable seafood may exclude these local producers from their markets, due to the fact that credible, ISEAL-alliance approved certification programs are too costly and rarely feasible for many small-scale producers.
Market Access Solution for Local Producers
Sea Change™ offers a practical solution for this dilemma: Using a science-based assessment methodology, the program identifies low risk, responsibly harvested seafood choices and promotes such species on the local market.
Sea Change™ allows local producers which are supplying sustainable, inherently low impact-risk products such as farmed mussels, milkfish, tilapia, squid or sardines to keep being connected within local value chains – and eventually engage in a continuous process of improvement of their operations.
Sea Change™ Methodology and Assessment Process
The Sea Change™ program applies a seafood assessment methodology which uses science-based metrics to identify low-impact origins in a given country and location. The assessment matrix looks at system- and species-inherent properties which make certain seafood species and origins a low risk for environmental impact. Examples of such properties are specific life history patterns of a species, the catch method or the fact that a farming operation does not apply any feed.
Problems and Challenges
SE Asian hotels and restaurants committed to more responsible sourcing of seafood are challenged by multiple constraints and complexities:
3. Local seafood supply chains are complex, fragmented and there usually is no traceability
4. 3rd party certified seafood (such as MSC and ASC) is available on import trading level, but for final restaurant and hotel distribution and the serving of certified seafood to guests, the conditions for doing so (CoC certification!) are very cost prohibitive and not practical
With its five main components, the SeaChange™ program by Blueyou offers a tailor-made solution for SE Asian seafood distributors and their gastronomy sector clientele:
Impact on Markets
With the roll-out andimplementation of the SeaChange™ program, Blueyou expects the following positive impacts on food service and gastronomy markets in SE Asia:
Impact on Fisheries & Aquaculture Resources
With the roll-out and implementation of the SeaChange™ program, Blueyou expects the following positive impacts on fisheries and aquatic resources in SE Asia: