Artesmar® Fishery Improvement

Recognizing the Merits of Artisanal Small-Scale Fishing

Artesmar® is a unique initiative for fishery improvement, dedicated to artisanal small-scale fisheries worldwide. The program recognizes high catch selectivity and low impacts on aquatic habitats as important merits of many small-scale fisheries.

Artesmar® addresses the specific challenges of small-scale fisheries and offers a functional framework for stepwise fishery improvement. By creating direct market access for seafood caught by smallholder fishers, the initiative uses market-incentivized processes and socioeconomic benefits as key drivers for the development of more sustainable business and fishing practices. Blueyou leads and participates in Fishery Improvement Projects (FIPs). To increase transparency and information quality, we use Artesmar® as a FIP framework with sets of criteria for eligibility, improvement and CoC, whereas compliance with these criteria is thrid-party verified. Artesmar® furthermore serves as brand for artisanal small-scale fisheries using selective catch methods to create an identity on international markets for the respective fishery products and to market their merits.

For a brief overview, please check out the Artesmar® leaflet:

Artesmar® Leaflet (English)
Artesmar® Leaflet (Español)

For more in-depth information, please read the Artesmar® Brochure

Background: The Marginalization of Small-Scale Fisheries

Artisanal small-scale fisheries employ more than 90% of the world’s fishers and significantly contribute to global landings and trade of seafood. However, small-scale fisheries have largely been left out of the potentially rewarding process of fishery improvement and seafood certification.

This condition results in a debate over whether certification schemes, such as the Marine Stewardship Council (MSC), can be directly applied to the realities of small-scale fisheries in developing countries or if there is a need for intermediate approaches towards fisheries improvement through market recognition and third-party verification.

Considering the multiple constraints and complex challenges many small scale fisheries are facing, it becomes obvious that candidate fisheries need market recognition and incentives for improvement prior to achieving certification. The Artesmar® initiative was specifically created to serve this need. 

Recognizing the Assets of Small-Scale Fisheries

The Artesmar® initiative recognizes two distinctive aspects of many artisanal small-scale fisheries: Their high catch selectivity and the low impact of capture gear. These two properties render products from many artisanal small-scale fisheries a more sustainable seafood choice when compared to their industrial counterparts.

Fisheries in the Artesmar® Programme

Learn more about existing Artesmar® fishery improvement projects, their current status, specific fishery improvement plans and the process of independent verification against the Artesmar® improvement criteria:

Documentation and Verification of Artesmar® Fisheries

Tracking Our Progress

Blueyou leads and participates in Fishery Improvement Projects. To increase transparency and information quality, we use to track the progress of our FIPs. 

Find out more about the FIPs we participate in:
Philippines yellowfin tuna - handline
Southern Brazil monkfish - gillnet

Artesmar Project Portraits

The Artesmar® program was launched in early 2013 and will be promoted worldwide. Click below to learn about our existing projects and how artisanal fishermen have mastered the art of selective fishing.

Yellowfin Tuna | Handline | Maldives
Yellowfin Tuna | Handline | Philippines
Mahi Mahi | Single Hook & Troll | Philippines

Technical Criteria and Process of Improvement

Artesmar® works with a set of transparent criteria, which define both the conditions for fisheries seeking access to the program as well as the requirements for the improvement process. All criteria are subject to independent verification by a third-party auditing body.

Overview of Process Flow Artesmar®
Criteria of Eligibility and Fishery Improvement
Criteria of Chain of Custody (CoC)
Technical Annex Artesmar® Fishery Improvement Criteria

Product Information

For more information about product specifications, please check out the product sheets for the Philippines and the Maldives:
Philippines Artesmar® Product Sheet
Maldives Artesmar® Product Sheet
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