Blueyou was founded by René Benguerel and Matthias Krebs in 2004. Sharing a passion for sustainable seafood, our oceans and fair trade, they together decided to dedicate their professional lives to the sustainable seafood movement.
In its first decade, the company grew more or less organically. In 2012, Blueyou engaged in an equity round with HP-Capital Partners LTD, which became a shareholder and partner of Blueyou. Since then, Hans Ferdinand Porsche, - one of the directors of HP-Capital Partners -, has been a member of the board of directors of Blueyou Consulting and Blueyou Services, accompanying the future business development and expansion of the Blueyou Group accordingly.