Taking into account the specific needs of stakeholders as well as the local realities on both ends of international supply chains, Blueyou is able to offer well-adopted services and delivers effective and market-oriented solutions for a wide range of clientele worldwide.

A specific focus of Blueyou’s services is on the challenges of smallholder producers and communities in developing countries with regard to their vulnerable position in today’s supply chains and international markets.

One of Blueyou’s core areas of expertise is the implementation of credible standards for eco-labelling in the fisheries and aquaculture sector. These services are an integral part of the market-based transformation process towards more sustainable production practices.

In combination with awareness creation on international markets, Blueyou also promotes more responsible buying behaviour, which, again, is a key element for the industry’s successful transformation towards a more sustainable future.