Sustainable Seafood Consulting

Today’s seafood industry is clearly challenged with regards to the sustainability of the fishery and aquaculture sector. Producers and businesses are confronted with an increasing number of NGO campaigns that critically address the environmental and social impacts of the industry. There is increasing public pressure on the industry to adapt to more sustainable practices.

Download: Consulting Services for Seafood Businesses
Download: Consulting Services for the Food Service and Hospitality Sector

Sourcing Policies & Advice

Blueyou develops sourcing policies for seafood businesses and offers professional advice on practical implications and solutions for more sustainable procurement practices. Client-specific tools and assessment methodologies serve to quantify impacts of specific seafood production models and support the implementation of sustainable sourcing policies.

Sustainability Assessments

Blueyou develops seafood sustainability assessment methodologies for both the private sector and NGOs and conducts seafood assessments and sustainability studies for aquaculture and fisheries. Through the combined experience of our consultants who work with the fishery and the aquaculture industry in all major continents, we can offer reliable and robust assessment work for clients worldwide.

Seafood Certification Schemes

The certification of seafood has become an important tool for producers, buyers and consumers alike. With the continuous proliferation of seafood certification and eco-labelling schemes, Blueyou offers guidance and advice in terms of the effectiveness and credibility of different schemes. We also advise both producers and seafood businesses about the practical implications of specific certification schemes, taking into account different consumer perceptions and market realities worldwide.

Seafood Life Cycle Assessments and Carbon Footprint

Energy efficiency and carbon footprint studies are becoming important issues in the seafood industry, as the sustainability of a seafood product is determined not only by the status of the species and its production method, but also by the carbon footprint and overall environmental impact of the entire production and supply chain. We perform seafood life cycle assessments (LCA) and carbon footprint analyses for seafood from aquaculture operations and fisheries according to standardized international methodologies.

Consumer Research & Market Studies

Consumer markets play an increasingly important role in transforming today’s seafood industry towards a more sustainable future. Knowledge and specific information about seafood markets and consumer perceptions around seafood products have become important sources for strategic decision making and concepts for marketing and value chain promotion. Blueyou performs consumer research and conducts market studies for seafood products in Europe and North America with a specific focus on seafood sustainability and the buying patterns of consumers.

References


2014


Seafood sustainability assessments (aquaculture and fisheries)
Principal: Various NGO’s in Europe and North America

Sourcing guidance for farmed shrimp in Latin America and SE Asia
Principal: Import company

2013

Seafood sustainability assessments (aquaculture and fisheries) Principal: Various NGO’s in Europe and North America


2012

Development and implementation of a sustainable sourcing policy for seafood from wild capture fisheries and aquaculture
Principal: Private Swiss company


Development of aquaculture supplier assessment methodology
Principal: WWF Switzerland


Marketing initiative for sustainably caught albacore tuna in the Basque country
Principal: Basque association of fishing cooperatives


Seafood sustainability assessments (aquaculture and fisheries)
Principal: Various NGO’s in Europe and North America


Development of social indicators for Northwest Mexican Fisheries
Principle: Walton Foundation

2011

Development and implementation of a sustainable sourcing policy for seafood from wild capture fisheries and aquaculture
Principal: Private German company


Development and implementation of a sustainable sourcing policy for farmed shrimp
Principal: Private Swedish company


Seafood sustainability assessments (aquaculture and fisheries)
Principal: Various NGO’s in Europe


2010

Case study on sustainable sourcing policies of EU market actors for tuna products
Principal: International Finance Cooperation IFC / World Bank


Study of the Baltic fish and seafood market and supply chain linkages for fishery and aquaculture products from the Baltic Sea
Principal: WWF Baltic Eco-Region Program


Seafood sustainability assessments (aquaculture and fisheries)
Principal: Various NGO’s in Europe


2009

Market survey on rock lobsters from Southern African fisheries on European markets
Principal: Marine Stewardship Council (MSC) regional office in South Africa


Study on trade and market for caviar in Switzerland
Principal: WWF Switzerland


Elaboration of marketing strategy and facilitation of market access programme for certified sustainable Pangasius products in Europe
Principal: Private Vietnamese company


Seafood sustainability assessments (aquaculture and fisheries)
Principal: Various NGO’s in Europe


2008

Environmental impact study of Swiss fish and seafood consumption
Principal: WWF Switzerland


Analysis of tropical shrimp fisheries and guidance for a new sourcing policy for wild-caught shrimp products
Principal: Retailer in Switzerland


Development of a new fish and seafood brand from certified sustainable sources and advice on sourcing and supply chain management
Principal: Import company in Switzerland


Strategic sourcing programme for sustainable aquaculture products from 
SE Asia: Evaluation of producers and facilitation of procurement process
Principal: Private Swiss company 


2007

Conduction of an international benchmarking study on aquaculture standards regarding of environmental, social and animal welfare issues
Principal: WWF Norway and WWF Switzerland


Seafood sustainability assessments (aquaculture and fisheries)
Principal: Various NGO’s in Europe


Development and implementation of a procurement policy for canned tuna products
Principal: Import company in Germany


2006

Advice for the development of a new fish and seafood product line from sustainable sources. Guidance in sourcing and marketing activities.
Principal: Seafood import company in Germany


Seafood sustainability assessments (aquaculture and fisheries)
Principal: Various NGO’s in Europe


Development and implementation of a strategic sourcing programme for MSC-certified fish and seafood products
Principal: Private German company 


Development and implementation of a sustainable sourcing policy and procurement strategy for seafood from wild capture fisheries and aquaculture
Principal: Private German company 


2005

Advice for building up supply chains for fishery products from small-scale fisheries in Senegal and implementation of an eco-labelling programme
Principal: GTZ Germany and private companies in Europe


Analysis of GAP and BMP production methods in small-scale Indian shrimp farming systems and elaboration of a future procurement strategy for direct sourcing
Principal: Private German company


Development and implementation of a sustainable sourcing policy and procurement strategy for seafood from wild capture fisheries and aquaculture
Principal: Private Swiss company


Seafood sustainability assessments (aquaculture and fisheries)
Principal: Various NGO’s in Europe


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