Developed and managed by Blueyou Consultancy, Green-to-B is a unique business-to-business sourcing and supply chain programme for certified sustainable seafood products. The programme combines the worldwide fisheries and aquaculture improvement projects of Blueyou with professional supply chain management for the demanding markets in Europe and North America.

Green-to-B services for market actors include options for direct sourcing as well as a holistic process of supply chain management and marketing support from point of origin to consumers.