Blueyou’s services focus on the promotion and application of environmental and social standards in today’s fishery and aquaculture sector, including indirect effects on terrestrial ecosystems. Within related seafood supply chains, Blueyou promotes eco-efficient food handling and processing technologies as well as energy efficient sea-based shipment for the export of goods.

Blueyou acknowledges climate change mitigation as an inherent part of its corporate responsibility. As a client of the carbon offset provider myclimate - The Climate Protection Partnership - Blueyou is a climate neutral organisation. All negative climate effects of Blueyou’s activities, including air travel and all office premises, are compensated by participating in carbon offset projects in developing countries.